A leading company in cultural change has become the latest business to sign up to One North East's regional image campaign - and the first to adopt a new passion.

Kilgallon Consulting - a trail blazer in the field of alignment in companies - recently adopted the 'passionate about...' strap line and will be the first to use 'passionate about potential' on all its future branding.

Based at Churchill House on Moseley Street in Newcastle, Kilgallon Consulting offers personal development, leadership and management development as well as working alongside companies to implement cultural change.